Free Tool
UTM Builder
Build campaign URLs with UTM parameters to track your marketing efforts in Google Analytics and other tools. 100% browser-based, no data is sent to any server.
Website URL
Quick Presets(click to pre-fill source & medium)
UTM Parameters
utm_sourceIdentifies which site sent the traffic
utm_mediumIdentifies the marketing medium
utm_campaignIdentifies the specific campaign
utm_termIdentifies paid search keywords
utm_contentDifferentiates similar content or links
Generated URL
Enter a URL and at least one UTM parameter to generate your campaign URL
Track your links with built-in analytics
U2L.AI short links come with real-time click analytics, geographic data, device tracking, and more -- no UTM parameters needed.