Free URL Shortener
Free link shortener to create custom short links, track clicks, and share anywhere. No signup needed.
- Custom aliases like u2l.ai/summer-sale, no account needed
- Click analytics with a free account: countries, devices, and referrers
- Links that never expire, with fast redirects worldwide
- Custom domains, app deep links, and smart routing when you upgrade
More than a free URL shortener
Everything you need to create, brand, and track links in one place.
Custom alias
Swap random characters for a name people remember, like u2l.ai/summer-sale.
Click analytics
See clicks, countries, devices, browsers, and referrers for every link.
QR codes
Create QR codes with your logo and colors, and change where they point after printing.
Custom domains
Use your own domain, like go.yourbrand.com, for fully branded links.
Open in app
Open links straight in YouTube, Instagram, Amazon, and other apps instead of the browser.
Smart routing
Send visitors to different pages by country or device, and A/B test destinations.
Also on U2L: Link-in-bio pages · Password protection · URL cloaking · Retargeting pixels · UTM tracking · Link expiration · Link scheduling · Bulk shortening · API · See all features
How Our URL Shortener Works
Three simple steps to create a short link.
Paste Your URL
Drop in any long URL you want to shorten.
Customize
Add a custom alias, choose a domain, and set options.
Share Everywhere
Copy your short link and share it anywhere instantly.
See U2L in action. A quick product tour: short links, QR codes, and link-in-bio pages, all in one place.
U2L vs other URL shorteners
Every U2L feature, side by side with typical URL shorteners.
| Feature | U2L | Other URL shorteners |
|---|---|---|
| Links | ||
| Custom alias | ||
| Custom domains | ||
| Link expiration & click limits | Some | |
| Link scheduling | Rare | |
| Password protection | Some | |
| URL cloaking | Rare | |
| UTM builder | ||
| Custom social previews | Some | |
| Bulk shortening | ||
| Targeting & apps | ||
| Geo targeting (country, region, city) | Some | |
| Device targeting (iOS, Android, desktop) | Some | |
| A/B testing | Some | |
| Open links in apps (YouTube, Instagram, Amazon) | Rare | |
| Open in external browser | Rare | |
| Retargeting pixels | Some | |
| QR codes & bio pages | ||
| QR codes with logo & colors | ||
| Dynamic QR codes | Some | |
| Link-in-bio pages | Some | |
| Analytics & integrations | ||
| Click analytics | ||
| Shared analytics reports | Rare | |
| API | ||
| Webhooks | Some | |
| Integrations (Zapier, Make, Slack, WordPress) | Some | |
Looking for something specific? Browse all features
What our users are saying
“Been using U2L for a few weeks now. Pretty straightforward. I mostly use it for short links and QR codes and haven't had any issues so far.”
- Daniel Cooper
“Started with the free plan just to test it. The basic link shortening works well and analytics are useful. Would like to see more integrations though.”
- Arjun Mehta
“I mainly needed a URL shortener, but I've also been using the QR code feature. Nice having both in one place instead of using separate tools.”
- Emily Carter
“The custom domain feature is what made me try U2L. Setup was fairly straightforward and it's been working well so far.”
- Michael Chen
“I use it for campaign links. Nothing too complicated, which is actually what I wanted. Would be nice to have a few more reporting options.”
- Carlos Mendes
“Clean dashboard and easy to use. I mostly use short links for social media and WhatsApp. So far it's been reliable for my use case.”
- Aisha Rahman
“I've only been using it for a short time. So far so good. I particularly like being able to manage short links and QR codes from the same account.”
- Olivia Thompson
“I originally signed up just to shorten a few URLs. It works well for that. There are a lot of additional features in the dashboard that I haven't really needed yet.”
- Nora Jensen
“I was looking for a Bitly alternative and came across U2L AI. The dashboard is clean and creating links is quick. Still exploring the other features.”
- Sofia Martins
“Simple tool that does what it says. Creating links is fast and I like that there are quite a few customization options.”
- Lucas Bernard
“Easy enough to get started. Created my first link within a couple of minutes. The dashboard took me a little time to explore because there are quite a few options.”
- Mateo García
“Good experience overall. The interface is simple and the link analytics give me most of the information I need.”
- Anna Müller
“Found U2L while searching for URL shorteners. There are more features than I expected. Haven't used everything yet, but link creation has been smooth.”
- James Wilson
“Paste the URL, customize it and you're done. Pretty simple. Some of the advanced features aren't relevant to me, but the core functionality works well.”
- Kenji Sato
“Started using U2L for marketing links and a custom domain. Setup was easier than expected. The analytics are decent, although I'd like to see more advanced filters.”
- David Kim
Built for Everyone Who Shares Links
Marketers
Track campaign performance with UTM-tagged short links and detailed click analytics.
Developers
Integrate via REST API. Create, update, and track links programmatically.
Businesses
Brand every link with custom domains. Manage thousands of links with bulk tools.
Social Media
Share clean, trustworthy links that get more clicks on every platform.
Need custom domains, bulk tools, or team features? See plans
Free URL shortener FAQ
Is U2L's URL shortener really free?+
Yes. Shortening links, custom aliases, and QR codes are free, with no signup needed. A free account adds click analytics. Paid plans add extras like custom domains, bulk tools, and team features.
Do free short links expire?+
No. Free short links keep working unless you set an expiry date yourself.
Can I use a custom alias?+
Yes. Replace the random characters with your own alias, like u2l.ai/summer-sale, as long as it isn't already taken. It works without an account.
How do I track clicks on my short links?+
Create a free account and every link you shorten gets click analytics: total clicks, clicks over time, countries, devices, and referrers.
Are short links safe?+
U2L checks every destination against Google Safe Browsing and Cloudflare's security data when a link is created, and blocks links to malware and phishing. If you spot a suspicious U2L link, you can report it on our Report Abuse page.
What's the difference between a URL shortener and a link shortener?+
There's no difference. Both turn a long web address into a short link that redirects to it. URL is the technical name for a web address, and link is the everyday word.
Start Shortening URLs for Free
Join thousands of marketers, developers, and businesses who trust U2L AI for fast, reliable link management.
No credit card required