One platform. Nothing bolted on.

Everything a link can do

The modern stack for managing short links — every feature below ships with the platform.

Instant redirects
50+ advanced features
400+ edge locations
Smart Routing

One link, every audience

One short link, every audience. Route each click to the right place by device or country, open native apps instead of browsers, and control who gets in and for how long.

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Deep links

Open YouTube, Instagram, TikTok & more in the native app.

App Links for your own app

Open your iOS/Android app when installed — store fallback when not.

App opener

Escape in-app browsers so sign-ins and payments work.

Geo targeting

A different destination per country.

Device targeting

iOS, Android, and desktop each get the right page.

A/B split testing

Split traffic between destinations; data picks the winner.

Retargeting pixels

Fire Meta, Google, TikTok & more on every click.

Password protection

Gate sensitive links behind a password.

Link expiration

Links retire themselves on the date you set.

Link scheduling

Set a go-live time — the link activates itself.

Click limits

Cap a link at N clicks, then retire or redirect it.

Custom 404 redirects

Dead or mistyped slugs land on a page you choose.

Auto-delete

Campaign links can clean themselves up on schedule.

Open in external browser

A per-link switch that opens clicks in the device's real browser.

QR Codes

QR codes people actually scan

Not the black-and-white squares everyone skips. Colors, patterns, your logo in the middle — and because every code is dynamic, what's printed never goes stale.

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Dynamic QR codes

Repoint a printed code anytime — reprint nothing.

Brand colors

Foreground, background & gradients in your palette.

Dot & corner patterns

Rounded, dotted, classy — modules and corners to match.

Logo embedding

Your logo in the center — still scans reliably.

CTA frames

“Scan me” frames that lift scan rates.

Design presets

One-click professional styles.

Multi-format export

Print-ready SVG, PNG, JPEG, or WebP.

Scan tracking

Every scan tracked with device & location.

Bulk QR creation

Up to 1,000 styled codes per CSV upload.

Bio Pages

The one link that holds them all

Build a polished page in minutes, style it to your brand, and host it on your own domain if you want.

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Drag & drop builder

A polished page in minutes — no code.

Link, image, text & social blocks

Buttons, images, headings & socials, mixed freely.

Themes & styling

Preset themes, tuned to your brand.

Custom domain hosting

Your page, served from your own domain.

Hide branding

White-label pages without the U2L badge.

Social profiles row

Every profile in one tap-friendly row.

Analytics

Analytics that count people

Real-time clicks with every breakdown you'd want — and bots counted separately, so your numbers mean humans.

Real-time dashboard

Watch clicks land as they happen.

Total & unique clicks

Raw traffic and real reach, separated.

Clicks timeline

Momentum over time, not just totals.

Countries

Where in the world your audience clicks.

Device, OS & browser

Exactly what your audience clicks with.

Referrer sources

Which channels actually drive your traffic.

Visitor languages

The languages your audience speaks.

Bot filtering

Bots counted apart — your numbers mean humans.

Long retention

History from months to forever, by plan.

Analytics API

Pull stats into your own dashboards.

Workflow & Safety

Organized, at any scale

Ten links or ten thousand — folders, tags, bulk tools, and built-in safety keep your workspace clean and your audience protected.

Folders

Group links by project or client.

Tags

Filter across folders with labels.

Bulk CSV creation

1,000 links or QR codes per upload.

UTM parameters

Campaign tags appended at creation.

GDPR-friendly analytics

IPs hashed, never stored raw.

Malware & phishing scanning

Safe Browsing + Cloudflare Radar checks on every link.

Integrations

Use U2L everywhere you work

The platform meets you where you are — in the browser, in your toolbar, or inside your own code.

Web Dashboard

The full platform in your browser — links, QR codes, bio pages, analytics, domains, and folders in one place.

Open the dashboard

REST API

Everything the dashboard does, scriptable. Ship links from your product, your CI, or your cron jobs.

View API docs

Chrome Extension

Shorten the page you're on and get its QR code in one click, right from the browser toolbar.

Add to Chrome

Built for developers

Everything the dashboard does, the REST API does too. Explore it live in the docs, then ship links from your product, your scripts, or your pipelines.

Read the docs

Explore features in depth

Deep dives into the features that set U2L apart.

Link retargeting

Add Meta, Google & TikTok pixels to any link.

Branded links

Short links on your own trusted brand.

Geo targeting

Redirect visitors by country, region & city.

Link analytics

Real-time, bot-filtered, no-cookie click tracking.

Custom domains

Your own domain with automatic SSL in minutes.

App deep linking

Open your mobile app from any link, store fallback included.

Open in external browser

Escape Instagram, TikTok & Facebook in-app browsers.

Dynamic QR codes

Edit and track a QR code after it's printed.

QR code with logo

Branded QR codes that still scan reliably.

A/B testing links

Split one link's traffic and let data pick the winner.

UTM tracking

Campaign attribution without the parameter soup.

Bulk URL shortener

Shorten hundreds of links from one CSV upload.

Password protected links

A password gate on any short link.

Link expiration

Links that stop working by date or click limit.

Link cloaking

Your branded link stays in the address bar.

Free URL shortener

Custom links, QR codes & analytics on the free tier.

URL shortener API

A REST API for links on every plan, including free.

Device targeting

Route iOS, Android & desktop to different pages.

Smart links

One link, routed by geo and device rules.

Vanity URLs

Readable custom slugs people actually remember.

Link management

Folders, tags, search & editable destinations.

QR code analytics

Track every scan by location, device & time.

Affiliate link management

Cloak, organize & track affiliate links anywhere.

Link scheduling

Schedule a link to go live at a future time.

Put your links to work

Start free and shorten your first branded link in under a minute — upgrade only when you outgrow it.

No credit card required