Web Dashboard
The full platform in your browser — links, QR codes, bio pages, analytics, domains, and folders in one place.
Open the dashboard
One platform. Nothing bolted on.
Everything a link can do
The modern stack for managing short links — every feature below ships with the platform.
Instant redirects
50+ advanced features
400+ edge locations
Every feature, at a glance
One platform, end to end — links, codes, bio-pages, and analytics.
Links & Branding
Links that read like your brand
The fundamentals, done properly. Links that carry your name, read like words, and stay editable long after you've shared them.
More on the URL shortenerShort links
Any long URL becomes a clean, memorable link — unlimited redirects included.
Custom back-halves
Pick the exact slug, so links read like words — not noise.
Custom domains
Your domain on every link, your brand on every click.
Free branded subdomains
Instant branding on our domains — zero DNS setup.
Link titles
Name links so your dashboard reads like a campaign list.
Dynamic destinations
Change the destination anytime — the shared URL keeps working.
URL cloaking
Your short URL stays in the address bar.
SEO-safe 301 redirects
Permanent redirects that pass link equity — on by default.
Custom social previews
Control the title, description & image on every share.
QR code creation
Turn any short link into a styled, scannable code when you need one.
Smart Routing
One link, every audience
One short link, every audience. Route each click to the right place by device or country, open native apps instead of browsers, and control who gets in and for how long.
More on deep linksDeep links
Open YouTube, Instagram, TikTok & more in the native app.
App opener
Escape in-app browsers so sign-ins and payments work.
Geo targeting
A different destination per country.
Device targeting
iOS, Android, and desktop each get the right page.
A/B split testing
Split traffic between destinations; data picks the winner.
Password protection
Gate sensitive links behind a password.
Link expiration
Links retire themselves on the date you set.
Custom 404 redirects
Dead or mistyped slugs land on a page you choose.
Auto-delete
Campaign links can clean themselves up on schedule.
Open in external browser
A per-link switch that opens clicks in the device's real browser.
QR Codes
QR codes people actually scan
Not the black-and-white squares everyone skips. Colors, patterns, your logo in the middle — and because every code is dynamic, what's printed never goes stale.
More on QR codesDynamic QR codes
Repoint a printed code anytime — reprint nothing.
Brand colors
Foreground, background & gradients in your palette.
Dot & corner patterns
Rounded, dotted, classy — modules and corners to match.
Logo embedding
Your logo in the center — still scans reliably.
CTA frames
“Scan me” frames that lift scan rates.
Design presets
One-click professional styles.
Multi-format export
Print-ready SVG, PNG, JPEG, or WebP.
Scan tracking
Every scan tracked with device & location.
Bulk QR creation
Up to 1,000 styled codes per CSV upload.
Bio Pages
The one link that holds them all
Build a polished page in minutes, style it to your brand, and host it on your own domain if you want.
More on bio pagesDrag & drop builder
A polished page in minutes — no code.
Link, image, text & social blocks
Buttons, images, headings & socials, mixed freely.
Themes & styling
Preset themes, tuned to your brand.
Custom domain hosting
Your page, served from your own domain.
Hide branding
White-label pages without the U2L badge.
Social profiles row
Every profile in one tap-friendly row.
Analytics
Analytics that count people
Real-time clicks with every breakdown you'd want — and bots counted separately, so your numbers mean humans.
Real-time dashboard
Watch clicks land as they happen.
Total & unique clicks
Raw traffic and real reach, separated.
Clicks timeline
Momentum over time, not just totals.
Countries
Where in the world your audience clicks.
Device, OS & browser
Exactly what your audience clicks with.
Referrer sources
Which channels actually drive your traffic.
Visitor languages
The languages your audience speaks.
Bot filtering
Bots counted apart — your numbers mean humans.
Long retention
History from months to forever, by plan.
Analytics API
Pull stats into your own dashboards.
Workflow & Safety
Organized, at any scale
Ten links or ten thousand — folders, tags, bulk tools, and built-in safety keep your workspace clean and your audience protected.
Folders
Group links by project or client.
Tags
Filter across folders with labels.
Bulk CSV creation
1,000 links or QR codes per upload.
UTM parameters
Campaign tags appended at creation.
GDPR-friendly analytics
IPs hashed, never stored raw.
Malware & phishing scanning
Safe Browsing + Cloudflare Radar checks on every link.
Integrations
Use U2L everywhere you work
The platform meets you where you are — in the browser, in your toolbar, or inside your own code.
REST API
Everything the dashboard does, scriptable. Ship links from your product, your CI, or your cron jobs.
View API docsChrome Extension
Shorten the page you're on and get its QR code in one click, right from the browser toolbar.
Add to ChromeBuilt for developers
Everything the dashboard does, the REST API does too. Explore it live in the docs, then ship links from your product, your scripts, or your pipelines.
Read the docsPut your links to work
Start free and shorten your first branded link in under a minute — upgrade only when you outgrow it.
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