Link management
Keep every short link in one place — organized with folders and tags, editable without changing the URL, and measured with analytics on each one. From a handful of links to thousands, manage them from the dashboard or the API.
What is link management?
Link management is everything that happens after you shorten a URL: organizing links so you can find them, editing where they point as offers change, tracking how each one performs, and keeping the whole set tidy over time. Once you're past a handful of links, doing this in a spreadsheet stops working — a link manager gives every link a home, a history, and a set of controls.
Organize with folders, tags, and search
Group links into folders by campaign, client, or channel, and add as many tags as you need to cut across those groups. When your library grows, search and filters pull up any link in seconds. Folders and tags are labels only — they never change a link's URL or destination — so you can restructure whenever your work does, without breaking anything.
Edit any destination without reprinting
This is the quiet superpower of a short link: the destination is editable. Point u2l.ai/menu at a new URL and everything you've already shared — the printed flyer, the posted link, the QR code — updates instantly, with no reprint and no new link. Because the short URL stays the same, its accumulated click history stays with it too, so you keep your data across the change.
Everything you need to run your links
Folders & tags
Group links by campaign, client, or channel, and add tags to slice them any way you like.
Editable destinations
Change where a link points anytime — the short URL and its click history stay intact.
Search & filter
Find any link in seconds across folders and tags, even with thousands of them.
Bulk create & import
Bring existing links in, and create links in bulk from a CSV on paid plans.
Custom domains & aliases
Brand links on your own domain and pick readable custom back-halves.
QR codes
Generate a styled QR code for any link, tracked alongside its clicks.
Analytics on every link
Managing links is easier when you can see how they perform. Every link carries its own click analytics — country, device, browser, OS, and referrer, plus unique clicks — so you can compare campaigns, retire dead links, and double down on what's working. It's measurement built into the management, not a separate report you have to assemble.
Manage from the dashboard or the API
Do it by hand in the dashboard, or automate it through the REST API — the same actions are available both ways. Create and update links, organize them into folders, pull analytics, and wire link creation into your own tools and workflows. Start in the UI and graduate to the API as your volume grows, without changing platforms.
Link management FAQ
What is link management?+
Link management is creating, organizing, editing, tracking, and maintaining your short links across their whole lifecycle, in one place instead of scattered spreadsheets and one-off shorteners.
Can I edit a short link's destination after I've shared it?+
Yes. Update the target anytime and the short URL stays the same, so everything you've already printed or posted keeps working — and the link's accumulated click history is preserved.
How do I organize my links?+
Group them into folders, apply multiple tags, and use search and filters to retrieve any link fast. Folders and tags are labels only, so reorganizing never changes a URL or destination.
Does U2L show analytics for each link?+
Yes. Every link tracks clicks by country, device, browser, OS, and referrer, along with unique clicks, so you can measure any link rather than only the ones on a top tier.
Can I bulk-create or import links?+
Yes. You can import existing links, and bulk-create from a CSV on paid plans. Check the pricing page for what each plan includes.
Can I use my own domain and custom aliases?+
Yes. Put links on your own branded domain and choose readable custom back-halves like u2l.ai/spring-sale.
Is there an API for managing links?+
Yes. A REST API mirrors the dashboard actions — create, list, update, delete, analytics, folders — so you can manage links programmatically.
Will my links break if I reorganize or re-tag them?+
No. Folders and tags are just labels; they never touch the URL or the destination, so you can restructure freely.
Does U2L do team collaboration with multiple seats?+
U2L focuses on organizing and measuring your links — folders, tags, analytics, and API. Multi-seat team workspaces aren't a headline feature, so check the current plans for exactly what's included.
Can I generate a QR code for a link I'm managing?+
Yes. Any link can have a styled QR code, and its scans are tracked in the same analytics as its clicks.
Get your links under control
Organize, edit, and measure every short link from one place — free to start.