Instagram link in bio
Your Instagram bio is the main place followers can tap a link. A link in bio page turns that one link into a hub: every link, video, song, and product you want people to find, on one mobile page you can update anytime.
Sandbox preview
This is a live preview. Sign up free to save your page and publish it at u.gy/yourname. Setup takes 30 seconds.
3-30 characters. Letters, numbers, dashes, underscores. Reserved when you sign up.
43/160 characters
Your Name
@yourname
Creator. Newsletter writer. Coffee drinker.
What an Instagram link in bio page does
Instead of swapping the link in your bio every time you post, you add one page link once and keep the page up to date. Followers who tap it land on a page built for phones, with everything you want them to see:
- Link buttons for your shop, newsletter, latest post, or booking page.
- Embedded YouTube, Spotify, SoundCloud, Vimeo, or TikTok, so a video or song plays right on the page.
- A row of social icons, plus headers and images to organize it all.
- Page views in your analytics, so you can see how much traffic your bio sends.
It works the same way for every platform. See the free link in bio page for the full builder.
How to add your link in bio to Instagram
- 1
Build your page
Pick a template, add your links, and publish. Your page gets its own link, like u.gy/yourname, or your own domain on paid plans.
- 2
Open Edit profile
In Instagram, go to your profile and tap Edit profile.
- 3
Add the link
Tap Links, then Add external link, paste your page link, and save.
Templates that fit Instagram creators
Start from a layout made for what you post, then make it yours.
Social Links
Every profile and channel in one tap-friendly list.
Music Links
New releases and every streaming service for artists.
Product Showcase
Products and offers for shops and makers.
Portfolio
Projects and work samples for freelancers.
Photographer
Portfolio-first layout for visual work.
Podcast
Latest episodes and where to listen.
See every link in bio template.
Make Instagram taps land where you want
Instagram opens links inside its own in-app browser, where logins, payments, and app links often fail. U2L short links can open supported apps directly, YouTube and Instagram on the free plan and many more on paid plans, with the deep link generator. On paid plans, open in external browser sends visitors to their real browser instead. Want followers to scan their way to your profile? Make an Instagram QR code.
Instagram link in bio FAQ
How do I add a link in bio on Instagram?+
Copy your page link, open your Instagram profile, tap Edit profile, then Links and Add external link. Paste the link and save. It shows on your profile right away.
Is an Instagram link in bio page free?+
Yes. The free plan includes one bio page. Paid plans add more pages, your own domain, and the option to remove U2L branding.
Do I have to edit my Instagram bio every time I add a link?+
No. Your Instagram bio keeps the same link. Add, remove, or reorder links on your page and followers see the change the next time they tap.
Can I add videos and music?+
Yes. Embed YouTube, Spotify, SoundCloud, Vimeo, or TikTok right on the page, next to your link buttons, images, and social icons.
Can I see how many people visit my page?+
Yes. Page views show up in your U2L analytics, so you can see how much traffic your Instagram bio sends.
Can I use my own domain?+
Yes, on paid plans. Connect a domain you own and your Instagram link in bio shows your brand instead of u.gy.
Coming from Linktree? See why U2L is a free Linktree alternative.
Create your Instagram link in bio
Pick a template, add your links, and put one link in your Instagram bio that holds everything.